How to create an effective marketing plan in 2021

All too often, small businesses give up on digital marketing because they focus all their energy on content marketing without having a solid long term marketing strategy. In order to reach your business goals, you need to sit down and think about your marketing activities and come up with a solid plan.
You need to start from the basics and solidly work your way through to your end goals, but you must maintain an orderly process.

Think of all the touchpoints

Just like traditional marketing, digital marketing must have a solid strategy in place to reach your marketing goals.
Sit down with your marketing team members and brainstorm to come up with a marketing campaign that will make use of all the relevant marketing channels to get tangible results.
Think long term strategy as well as short term tactics. Clearly delineate everything that is important to your growth strategy and then set out to achieve it,

Understand where you are

Do you hold regular marketing and sales meetings? Do you monitor the results of your email marketing campaigns? Do you just post single pieces of content? How is your brand awareness looking? Do you know how your content is performing? Is it matching search intent?
As a business owner, you need to ask yourself all these questions and many others to understand where you are setting off from in order to get to where you want to go.

Understand where you want to go

Set your business some smart goals. It is pointless to embark on a Google ads campaign if you do not know what you aim to achieve.

Set goals that are specific, measurable, attainable, relevant and time bound and use your marketing strategy to get there. Make sure you look at your sales funnel on a regular basis to see where you are not meeting expectations.
Look at your existing content and resources to see what can be repurposed to make the maximum impact at the lowest cost.

Combine actions that will multiply results

There is no silver bullet when it comes to marketing. Success comes through the combination of actions that boost your traffic, visibility, reputation and standing. FairTech’s Client Pipeline Process gives you a proven set of actions that will help to grow your business. Study the roadmap and use it to build a clear and effective marketing campaign that will help you boost sales and conversions.
Make sure you revisit the roadmap and compare your current data to your marketing objectives and continue to fine tune.