How reputation marketing works

Reputation marketing is the process of managing and influencing client perception of a brand or business.

It is usually approached by gathering all positive reviews left by your customers on various digital platforms to turn them into marketing assets that can be used to attract more customers.

Why reputation marketing matters

Think of online reputation marketing as the digital equivalent of word-of-mouth advertising. When people make a Google search and see that you have got positive reviews on your site, they will automatically trust your product or service more. The end game of reputation marketing is to convert a potential customer into a paying customer by amplifying positive brand content.

No matter the size of your business, you must have the capability to manage all online reviews, comments left on social media check-ins, feedback and any other content.
To frame the importance of reputation marketing, studies have shown that 90 percent of consumers’ buying decisions are influenced by online reviews.

Moreover, 94 percent of consumers say negative reviews convinced them to avoid a business totally.

The positive review process

The worst mistake business owners can make is to ignore reviews. It doesn’t matter whether the review has been left on Google, Facebook, a forum, Instagram or your own website. Customers have taken the time to leave reviews for you and you must engage with them, even if it is a simple thank you.

Longer replies can stimulate more engagement, so make the time to reply to your satisfied customers.

The negative review process

Replying to positive reviews is important, but replying to negative reviews is even more important. You should always reach out to the customer and tell them you empathise and want to put things right. Reach out to them and ask for an email address or a phone number so you can speak to them and offer a satisfactory solution. You would be surprised how many times a negative review can be turned into a positive one.

Automating your reputation management

Managing your reputation marketing can be a time-consuming thing, but we can automate that process for you. FairTech’s smart software solution creates a branded landing form which can be sent to your clients encouraging them to leave a review about your product or service on the platform of their choice.
Positive reviews are immediately uploaded, while negative reviews result in a notification, giving you time to offer a satisfactory solution to your client and turn the negative review into a positive one.

In today’s digital world, online reputation management is critical to the success of any business. Use our smart software to give your business and brand a reputation boost.

Book Your Free Reputation Audit here - we audit and review your online reputation on all the online platforms then you get a free 30-minute call where we help you put a strategy in place.